Project Overview
Formerly known as Michael Path Solutions, this logistics company based in London approached us for a complete rebrand project.
Firstly, we needed a new name, something that would make this company stand out from the crowd.
We started by studying the market and the target audience, and looked at the core characteristics potential customers looked for when choosing a company for urgent deliveries – speed and reliability. We tried a few play on words and came up with Expedify. It just ticked all the boxes, and after all due dilligence was done and dusted, Expedify was born.
From there we created the logo and finalised all the branding work before moving onto designing and developing a brand new WordPress website worthy of Expedify – fast and reliable.
On launch we optimised the website for speed and Google’s Core Web Vitals (CWV), which nowadays is a key focus in terms of SEO.
We achieved a whopping 91/100 on mobile and 99/100 on desktop, when testing the website on Google’s PageSpeed Insights tool. Not bad, eh?
Services Provided
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