PPC & Digital Advertising Services that Make Every Click Count

If you’re looking for a way to generate hot leads fast, PPC advertising is one of the most effective tools available. At Ranking Surge, we create targeted campaigns designed to bring in leads, sales, and measurable return on investment.

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Our PPC Services

Search Ads

Show up at the top of Google and Bing when people are actively searching for your products or services.

Display Ads

Promote your brand with visually engaging ads across websites, apps, and digital platforms.

Remarketing

Reconnect with people who’ve already visited your site and bring them back with well-timed, relevant ads.

Social Media Ads

Run campaigns on platforms like Facebook, Instagram, TikTok and LinkedIn to reach people based on their interests.

Landing Page Optimisation

Ensure the pages your ads lead to are fast, focused, and built to convert — giving your campaign the best chance of success.

Conversion Tracking

Understand what’s working and why with transparent reporting and actionable insights to guide future decisions.

How Our PPC Service & Digital Advertising Offering Works

Our PPC campaigns are never one-size-fits-all. We build each campaign to suit your business goals, market, and budget — and we manage every stage from setup to optimisation with care and clarity.

1. Discovery & Goal Setting

We start by understanding your business, audience, and what you want to achieve — whether it’s generating leads, boosting sales, or building brand awareness.

  • Define clear campaign goals and KPIs from the start
  • Understand your audience, competitors, and opportunities
  • Align strategy with your budget and business objectives
  • Avoid wasted ad spend by focusing on what matters most
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2. Campaign Strategy & Setup

We research your keywords, choose the right platforms, write compelling ad copy, and configure tracking so your campaign is ready to perform from day one.

  • Launch with tailored messaging and targeting
  • Gain insight from accurate tracking and clear structure
  • Ensure every part of the campaign supports conversion
  • No need to manage a complex setup — we handle everything
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3. Monitoring & Optimisation

We actively monitor your campaigns and make data-led adjustments — refining targeting, testing ad copy, adjusting budgets, and improving landing page performance.

  • Improve ROI with ongoing refinements
  • Identify top-performing keywords and audiences
  • Reduce cost per click (CPC) over time
  • Keep your campaign aligned with real-time performance
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4. Reporting & Reviews

You get clear, honest reports that show what’s working — and what we’re doing to improve results. We don’t just send numbers — we explain them.

  • Understand your campaign performance at a glance
  • Get actionable insights, not just data dumps
  • Stay informed with regular reviews and recommendations
  • Make confident decisions based on transparent reporting
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Our Office in Oxfordshire

While we serve clients globally, we always strive to offer the best to the businesses in our local area. Our office is conveniently located at The Lambourn building in Abingdon, offering great transport links to Oxford, Didcot, Wantage, Witney, Wallingford, Bicester and the wider Oxfordshire region.

What Our Clients Say

Carlos and his team were fantastic with communication, always quick to respond and ready to answer my questions. They welcomed my adjustments and provided valuable advice, which made a real difference.

Daisy Mudonhi

Head of Client Services

PPC FAQs

Here are some of the most frequently asked questions.

PPC (Pay-Per-Click) is a form of online advertising where you only pay when someone clicks your ad. It’s often used on platforms like Google Ads and Bing.

PPC can generate traffic quickly, but campaigns usually improve over time as we gather data and optimise performance.

Yes — including Google Ads, Microsoft Ads, and social platforms like Facebook, Instagram, and LinkedIn, depending on what fits your goals.

That depends on your industry, competition, and goals. We’ll work with your budget and always focus on getting the best return possible.

Your website plays a big role in how well your ads convert. If needed, we’ll help you optimise landing pages or create new ones.

It depends on your goals and the channels we’re using. We offer flexible packages to suit different budgets, and we’ll always be transparent about pricing.

Ready for a chat?

Whether you’re launching your first campaign or want better results from your existing ads, we’ll help you reach the right audience — and turn clicks into customers.

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